Jorge Cañete, although he is a Swiss Interior Designer, was actually born in Geneva. This outstanding person took part in marketing Luxe watches in Asia and even helped to launch perfumes for Emanuel Ungaro and BVLGARI. Only after several years of travelling he finally decided to study the interior design. Graduated from Interior Design from Londron Metropolitan University and undertook several projects in architects’ studios in Rome and Geneva.
In 2006 he founded his own studio, named “Interior Design Philosophy in Switzerland”. After working in Geneva he moved to “St-Légier”, then in 2013 he settled in the chateau of St-Sephorin sur Morges in the Swiss canton of Vaud. Cañete has over 10 years’ experience working in the luxury brand industry, holding positions in communications, sales and marketing for companies such as Clarins Group, Bvlgari Parfums, Raymond Weil, and L’Oréal. Since 2009, he has been teaching luxury product management and corporate communication and advertising.
Prestigious brands and his own private clientele commissioned him to decorate their universe with his characteristic philosophy: to materialize an emotion that comes from within via a poetical vision of the world. His ultra-personalized approach suggests creating projects that are inspired by the environment, by the place itself, as well as the client’s personality. In doing so, the resultant of the equation of these three sources of inspiration is unique and coherent every time.
See also – MEET SELLDORF ARCHITECTS
Other top projects :
Inspirational Quotes from Jorge Cañete
“There is no such thing as chance, only encounters”, Paul Éluard
Jorge CAÑETE likes the word serendipity that means a “happy accident” or “pleasant surprise”; specifically, the accident of finding something good or useful while not specifically searching for it.
In 2010, Jorge Cañete was a regular guest on the television programme Dolce Vita as a décor columnist on the broadcast of the journalist Muriel Siki.
He is also co-author of the work “Architecture émotionnelle, matière à penser”, written for the First International Conference on Emotional Architecture, organised by Barbara Polla, in which he took part in January 2011.